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E-Commerce Growth – 10 killer strategies for building a strong brand

A featured image featuring an online store, with the title of the post: 10 killer strategies for building a strong brand that drives e-commerce growth

E-commerce growth isn’t easy.

Competition from larger brands can be fierce, but the growth opportunities are almost limitless. Taking your fledgling store to a household name is a labour of love – but we’re here to help. We’re the go-to experts for multiple e-commerce stores across the UK and are here to light up your path to serious success. 

To grow, you’ll need a robust Brand Strategy that focuses on building trust in your brand right from the start. Digital branding can seem daunting at first, but by implementing the steps we’ve outlined, you’ll put your store on the best footing possible for e-commerce growth.

1. Craft a Unique Brand Identity

The first step to e-commerce growth is nailing down your brand identity. Just like we all have incredibly individual personalities, your brand identity is the unique personality of your business. Digital branding encompasses everything, from your logo to your website design. Everything should echo your brand’s values and voice.

It’s not just about looking good – it’s about standing out in a crowded market and resonating with your target audience.

2. Leverage the Power of Storytelling

Storytelling isn’t just for bedtime; it’s a vital part of e-commerce marketing. You should share your brand’s journey and mission with your audience and identify the problems your product solves. 

People connect with stories, not products. Craft a compelling narrative that will help make your brand unforgettable and weave that narrative into your digital brand strategy.

3. Optimise your online store for SEO

Search engine optimisation (SEO) is the only way your online store will be found organically. While it’s third on this list, SEO is vitally important to e-commerce growth and should form a large part of your brand strategy. 

We have written multiple articles on this. You can find them by clicking here.

4. Build an Engaging Social Media Presence

SEO helps customers find you when they are looking for a product like yours. Social Media, however, makes customers realise they want your products in the first place! The biggest brands in the e-commerce space will use social media as a tool to drive their e-commerce growth

Think of social media as a loudspeaker for your brand. It’s where you can really let loose and showcase your brand’s personality, engage with your audience and build a loyal community around your brand. Building a community is incredibly important in an effective digital brand strategy, so ensure you’re aligned with your digital branding and keep it cohesive!

Platforms like Instagram and Facebook are ideal for flaunting your products, whereas LinkedIn can boost your B2B connections and open doors for you in the future.

5. Focus on User Experience

A good user experience can see up to 42% of your customers making a repeat purchase. If you look after your customers, they will look after you. By making their journey enjoyable, you can supercharge your e-commerce growth and have a loyal following that will shout about your products and services. Ensuring your customers have a seamless, joyful experience can turn even the most casual tyre-kickers into loyal customers. Every touchpoint, from navigation to checkout, should be smooth and hassle-free.

6. Utilise Influencer Marketing

Influencers are crucial to e-commerce growth and brand strategy, whether you like it or not. Partnering with influencers who align with your brand values can be incredibly rewarding – their endorsements can significantly boost your credibility and reach, putting you in front of a much wider audience than you might have had. 

The key is to make it genuine – consumers can spot a fake from a mile away. A great example of this is MaddyLucyDan on Tiktok – check out one of her videos here.

7. Invest in Content Marketing

Content is king when it comes to a digital brand. Your store should have a blog where you can share regular updates, such as valuable insights, how-to guides and product updates. 

This positions your brand as an authority while also supercharging your SEO efforts, driving more traffic your way to convert into loyal customers!

8. Implement Email Marketing

Email marketing is an absolute powerhouse for e-commerce growth. Building an email list and sending out personalised content, special offers, and product updates can help keep your audience engaged. Olga de Villiers and Mags Kolesinski from It’s Personal share some incredibly insightful content around engaging your audience with email, so make sure you drop them both a follow on LinkedIn!

9. Offer Exceptional Customer Service

How many people have you told about a bad experience you’ve had with a company? Now think about how many people you’ve told about a good experience. Shocking, right? 

Andrew Thomas (an industry expert) calculated that it could take roughly 40 positive customer experiences to undo the damage of a single negative review. Take the time to understand why your customer is unhappy, and do what you can do (within reason) to resolve the issue. 

A complaint is more than just someone complaining—it is invaluable feedback that you can use to improve your processes and convert more people into brand advocates in the future!

10. Use Analytics to Drive Decisions

Data isn’t just some annoying numbers in a spreadsheet or on a graph. By regularly analysing your website traffic, customer behaviour on-site and sales patterns, you can understand what’s working and what’s not. This can help you to make robust, informed decisions regarding your e-commerce growth. 

A fantastic model to use is the “Pareto Principle”. Find the 20% of your products/outreach that drive 80% of your revenue, and maximise it. Minimise the 80% that’s only driving 20% of your revenue.

You’re not alone. 

At Lumos Digital Marketing, we’re not just here to provide incredibly insightful articles to help you drive e-commerce growth. Our expertise in digital branding and e-commerce marketing ensures your brand isn’t just seen but remembered. We use data-driven strategies to boost your brand’s visibility and build trust with your audience.

Are you ready to illuminate your path to e-commerce growth? Let’s grow together!

Frequently Asked Questions

What is the importance of a unique brand identity in e-commerce?

A unique brand identity helps distinguish your business in a crowded market. It reflects your values and voice, which resonates with your target audience.

How can storytelling benefit my e-commerce brand?

Storytelling connects emotionally with your audience by sharing your brand’s journey, mission, and the problems you solve, making your brand more memorable and engaging.

Why should I invest in SEO for my e-commerce site?

SEO (Search Engine Optimisation) improves your website’s visibility on search engines, driving organic traffic and increasing the likelihood of attracting potential customers.

What are the benefits of having a solid social media presence?

Social media lets you showcase your brand’s personality, engage with your audience, build a community, and promote your products effectively.

How does user experience impact e-commerce growth?

A seamless user experience enhances satisfaction, turning casual browsers into loyal customers who will likely become advocates for your brand.

What is influencer marketing, and how can it help my brand?

Influencer marketing involves collaborating with influencers who align with your brand values to boost credibility and reach, potentially increasing your customer base.

Why is content marketing important for e-commerce?

Content marketing establishes your brand as an authority in your niche, provides valuable information to your audience, and improves SEO, driving more traffic to your site.

How can email marketing contribute to e-commerce success?

Email marketing keeps your audience engaged through personalised content, special offers, and product updates, encouraging repeat business and customer loyalty.

What role does customer service play in building an e-commerce brand?

Exceptional customer service builds trust and fosters long-term relationships by promptly resolving issues enhancing customer satisfaction and loyalty.

How can analytics drive my e-commerce decisions?

Analysing data on website traffic, customer behaviour, and sales patterns helps you understand what works and needs improvement, leading to informed, strategic decisions.

Why should I choose Lumos Digital Marketing for my e-commerce needs?

Lumos Digital Marketing offers expertise in digital branding and e-commerce marketing, using data-driven strategies to boost your brand’s visibility and build trust with your audience.

How can Lumos Digital Marketing help me grow my e-commerce business?

Lumos Digital Marketing provides comprehensive support, from crafting a unique brand identity to leveraging SEO, social media, influencer marketing, and more, ensuring your brand is not just seen but remembered.

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Nathan Pearson

I'm the co-pilot (think Goose & Maverick) at Lumos Digital Marketing, a renegade digital marketing agency based in Manchester and Norfolk. We're all about helping SMEs ditch their invisibility cloak and dominate online. I'm also a passionate advocate for ADHD inclusivity. Yep, you read that right. Turns out that ADHD brainpower can be a superpower in the modern world, with its bursts of creativity and laser focus (once you find the right system, that is). Email me if you want to know more!

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