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5 Popular Content Types and How To Use Them

Graphic of someone on their phone with content is king on the phone screen along with the text "popular content types and how to use them"

When it comes to creating content, it is important to market to your target audience. To make the most out of your content strategy, it is best to choose the right type of content for your business or product. There are many different content types. Throughout this blog, we have listed the most popular content types and how you can use them. 

Blogs and How To Guides

Blogs are one of the most popular content types. Blogs are high quality written pieces about a particular topic. They are very easy to create content around. You can create different types of blogs such as listacles, how to guides, checklists, and so much more. Blog posts can help your website to rank on search engines and have high shareability. If you start creating blogs that relate to your business and your services or products, then you are shedding light on your expertise which can help to build trust within your brand. 

If you do decide to create blogs for your website, you need to be consistent. This is important. You can post as much or as little as you like however just ensure that you are posting consistently. When you create blog posts you want to make sure that they are optimised for search engines as this will help you to increase traffic. 


Infographics are a popular type of content to create for your business. The reason why is because they provide lots of information in an interesting, engaging, and readable format. Infographics have had the biggest increase in usage in B2B marketers. Infographics help to draw traffic to your website, they can also help you to build quality backlinks and grow your audience. 

Reviews and Testimonials

Having reviews and testimonials on your social media and website is incredibly important if you want to build your brand’s credibility. Many customers have said that reading a brand’s reviews impact their shopping habits which once again makes reviews extremely valuable. You can always ask customers for a review, most people do not mind giving a review especially if they enjoyed the product or service. Google takes into account reviews when it comes to showing up on the search engine. Good reviews do not have an impact on search engine rankings however they help to make sure that your pages meet the minimum quality threshold that the search engine demands. 

Social Media Posts

The majority of businesses should be on social media. Social media is a great way to build brand credibility and gain new customers. If you are running a business you should be utilising social media in one way or another. You should be creating content that is specific to your own individual channels. Customers tend to sometimes research a brand on social media before deciding to make a purchase which is why it is important to utilise social media and remain consistent.

However when using social media do not strictly post promotional content as this is a turn off for many customers. Post a mix of promotional, fun, and engaging content. Do your research and find out what your followers want to see from you. 


A lot of people tend to forget about webinars when it comes to creating content. However webinars can make for valuable pieces of content, not only this you can then create blog posts and social media content surrounding your webinars. If you do decide to do a webinar, you will want to make sure that the content that you are providing is engaging and valuable for your audience. Completing webinars are a great way to build a connection with your audience and once again build trust and credibility.

Webinars are fantastic for educating your customers and generating new leads. If you want your webinar to be successful you need to identify areas of needs. For example, The Marketing Meetup provides weekly webinars for people within the marketing industry and every week they provide a webinar on people’s pain points such as imposter syndrome, marketing for small businesses, confidence building, marketing leadership, and so much more. Attract people to your webinars by answering their pain points and providing content that is unique. 

We have provided you with 5 popular content types. Are you going to try out any of these content types if you haven’t already? Let us know in the comments. If you are interested in blog posts similar to this, visit our website here for more.




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