0161 304 5698

info@lumosdigital.co.uk

Website Design

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Search Engine Optimisation

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Google Ads

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Marketing Strategy

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Frequently Asked Questions

Got questions? We’ve got answers. Explore our FAQs to learn more about how we work at Lumos Digital and how we can help transform your digital marketing strategy

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SEO

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Strategy

What services does Lumos Digital offer?

Lumos Digital specialises in a comprehensive range of digital marketing services including SEO, PPC, social media marketing, content creation, email marketing, and bespoke website design. We tailor each strategy to meet your specific business objectives.

How do we start working together?

The process begins with a discovery call where we discuss your business needs and goals. Following this, we propose a customized strategy tailored to your objectives. Once approved, we kick off the project with clear timelines and milestones.

What makes Lumos Digital different from other digital marketing agencies?

At Lumos Digital, we pride ourselves on our collaborative approach, our data-driven strategies, and our commitment to transparency throughout our working relationship. Our unique blend of creativity and analytical prowess ensures your marketing objectives are met with precision and innovation.

How do you measure the success of a campaign?

Success is measured using key performance indicators (KPIs) that align with your specific goals. These may include website traffic, lead generation, conversion rates, and ROI. We provide regular reports and analytics to show progress and make adjustments as needed.

Can you work with businesses outside the UK?

Yes, we have experience working with clients from around the globe and can adapt strategies to suit various markets and regulations. Our team is equipped to manage campaigns internationally, ensuring relevance and effectiveness regardless of location.

What is your pricing structure?

We offer clear and transparent pricing for our SEO and Google Ads services, these packages are based on the idea that you can hire Lumos as an extension of your existing team, prices start at £800 per month for our basic SEO or Google Ads services. 

Our generalised pricing is project-based and varies depending on the scope and scale of your needs. We offer bespoke solutions, which means we tailor our services to your budget and goals. For detailed pricing, please contact us so we can discuss your specific requirements.

How long does it typically take to see results?

The time frame for seeing results varies based on the nature of the campaign. For instance, SEO might take longer to show results than a PPC campaign. Typically, you might start to see initial improvements within three to six months of the campaign launch.

Do you provide support after a project is completed?

Yes, we offer ongoing support and maintenance services to ensure that your marketing campaigns continue to perform well and evolve with your business. We’re committed to building long-term partnerships with our clients to continuously optimize and improve their digital presence.

What is SEO and why is it important for my business?

SEO, or Search Engine Optimisation, is the process of optimising your website to increase its visibility when people search for products or services related to your business in Google and other search engines. Effective SEO strategies improve your site’s ranking, driving more organic traffic, increasing leads, and boosting sales.

How long does it take to see results from SEO?

SEO is a long-term strategy. Typically, you can expect to see noticeable improvements in organic rankings and website traffic within three to six months. However, the timeframe can vary depending on the competitiveness of your industry and the current state of your website.

What SEO techniques do you use to improve rankings?

At Lumos Digital, we use a combination of on-page SEO (such as keyword optimisation and content creation), off-page SEO (including backlinks and integrated marketing strategies), and technical SEO (like improving site speed and mobile responsiveness). Our methods are tailored to fit your specific business needs and are always compliant with the latest search engine guidelines.

How do you measure the success of an SEO campaign?

We measure SEO success using a variety of metrics, including but not limited to, increases in organic traffic, improvements in search engine rankings for targeted keywords, higher conversion rates, and overall return on investment (ROI). We provide detailed reports and analytics to track these metrics and continuously optimise your strategy.

What are Google Ads and how can they benefit my business?

Google Ads is a powerful advertising platform that allows businesses to display ads on Google’s search results pages and its advertising network. Utilising Google Ads can rapidly increase your visibility, attract more traffic, and generate leads by placing your business directly in front of users searching for related products or services.

How quickly can I see results with Google Ads?

One of the advantages of Google Ads is the immediacy of results. You can start seeing traffic as soon as your ads go live. However, optimising for the best results typically requires a few weeks of data collection and adjustments to refine targeting and bidding strategies.

How do you optimise Google Ads campaigns?

We optimise Google Ads campaigns by continually testing and adjusting key components such as keywords, ad copy, and bidding strategies. We also focus on improving the quality score of your ads, which can reduce costs and improve ad placement. Our approach is data-driven, ensuring your ads perform effectively and deliver maximum ROI.

What budget do I need for Google Ads?

The budget for Google Ads can vary widely depending on your industry, competition, and objectives. At Lumos Digital, we work with you to determine a budget that fits your financial constraints and business goals. We ensure your investment is used efficiently to achieve the best possible outcomes.

What does the website design process involve at Lumos Digital?

Our website design process is comprehensive and collaborative, beginning with a thorough understanding of your business goals and target audience. We then move through stages of planning, design mockups, content development, and technical development, culminating in rigorous testing before going live. Throughout the process, we ensure ongoing communication with our clients to align with their vision.

How long does it take to build a website?

The time required to design and develop a website can vary based on complexity, features, and content needs. Typically, a basic website takes about 4-6 weeks from start to finish, while more complex websites may take several months. We establish a timeline upfront to set expectations and keep the project on track.

Can you redesign my existing website?

Absolutely! We specialize in website redesigns and can transform your current site into a modern, optimised, user-friendly platform. Our redesign process evaluates the existing content and functionality, making improvements that enhance user experience and align with the latest web standards.

How do you ensure the website is optimised for SEO?

SEO is integral to our design process. We ensure that all websites we build are optimised for search engines from the ground up. This includes using SEO-friendly URLs, optimising meta tags and images, and ensuring your site has fast loading speeds and is mobile-responsive. We also set up proper schema markup and ensure accessibility standards are met to maximize your site’s visibility and reach.

What does a marketing strategy consultation involve at Lumos Digital?

A marketing strategy consultation with Lumos Digital involves a deep dive into your current marketing efforts, identifying your business goals, and understanding your target audience. We assess your market position and use these insights to craft a customized, comprehensive marketing strategy that includes actionable steps and measurable objectives.

How can your marketing strategies help my business grow?

Our marketing strategies are designed to align closely with your business goals, whether it’s increasing brand awareness, boosting sales, or entering new markets. By leveraging a mix of digital marketing tools and techniques tailored to your needs, we help drive targeted traffic, engage your audience, and convert leads into loyal customers.

What kinds of businesses benefit from your marketing consulting services?

Businesses of all sizes and across various industries can benefit from our marketing consulting services. Whether you’re a startup looking to establish a foothold, an SME aiming to expand your reach, or a large enterprise seeking innovative marketing tactics, we provide insights and strategies that are aligned with your unique business needs.

How do you measure the success of your marketing strategies?

Success is measured using key performance indicators (KPIs) tailored to your specific objectives. These may include website traffic, lead generation, conversion rates, customer engagement metrics, and overall return on investment (ROI). We provide regular reporting and analytics to track these metrics, refine strategies, and ensure we are meeting your business goals.