SEO stands for Search Engine Optimisation. SEO is a set of exercises that you perform in order to improve the position and appearance of web pages in organic search results on search engines such as Google and Yahoo. Organic search is one of the best ways to get people to discover your website. Having a good SEO strategy is essential for improving the quality of your website.

Why Is SEO Important?

There are several reasons as to why SEO is important for your business:

Visibility and Rankings

SEO is great for increasing the visibility and ranking of your website, what this means is that it makes it easier for potential customers to find you when they search for something that you have to offer. The higher you rank on a search engines results page, the more likely it is that your potential customers will see your website and click on to it, thus it is key to use SEO to increase your organic ranking.

Web Traffic

Increasing your website traffic is one of the main goals of SEO. Once you increase your visibility and rankings you will increase your web traffic. Did you know that the #1 spot on Google gets nearly 32% of clicks and by moving up just one spot in the search engine results can increase your CTR (Click-Through-Rate) by 30.8%? If you want to increase your website traffic and increase the number of potential customers, then SEO is essential for your business.

Creates A Better Visitor Experience

On-page SEO improves the usability of your website. If your website is easy and great to use, this will create a positive user experience. For example, when you take the time to make your site responsive and make it suitable for all users i.e., mobile and tablet users. This will create a seamless, positive experience for all your website visitors.

Authority

Authority means that your website is trustworthy, relevant, high quality, and has something to offer. Your authority score ranges from 1 to 100.

How Does SEO Work?

As we have mentioned search engines want to provide the best results for their users, this means delivering results on search engine pages that are both high quality and relevant to what the user is searching for. For search engines to be able to do this, they will scan or crawl different websites to understand better what the site is about. This helps search engines to deliver more relevant results to users who are searching for particular topics or keywords. As well as this, search engines will scan your website to determine how easy the site is to navigate and read.

How To Learn The Basics Of SEO

There are many steps where you can learn the basics of SEO for free:

Find Resources For Beginners

This is the best first step to start with when it comes to learning the SEO basics. Do your research, ask experts, and gather resources to read.  A great resource is Moz’s ‘The Beginner’s Guide To SEO’. This article is great if you are completely new to SEO, they lay it out in an enjoyable, easy-to-read way, perfect for learning the SEO basics.

Practice, Practice, Practice

Practice makes perfect. It is great reading and studying your resources, however, practicing SEO is key to being able to do it well. The best way to practice SEO is to practice on your own website. You can do this by setting up a blog page. If you do not have a website yet, do not worry, it is easy enough to create your website through sites such as WordPress or Wix.

Find A Mentor

This could take a bit of time, but you will not regret it. You can find an SEO mentor through several ways. Networking is a key factor when it comes to looking for an SEO mentor. Many events happen within the SEO/ digital marketing world. For example, The Marketing Meetup is a community that educates and connects marketers from all over the world. They host events and online webinars; you are guaranteed to find an SEO expert here and we are sure you will find someone who is willing to help. If meetups are not your thing, why not try LinkedIn networking? Search on LinkedIn for SEO experts, connect with them and send them a nice message. 9 times out of 10 people are more than happy to help. Remember that the worst thing someone will ever say to you is no.

Join An SEO Group

Joining an SEO group will help you to build upon your skills and slowly become a professional and an expert in this field. Being around other SEO experts will help you with the knowledge that you need when it comes to learning the basics of SEO.

Keep Up To Date

SEO like anything in the digital marketing world is constantly changing, which is great, but this means that you need to keep up to date with these changes. To keep up to date with SEO changes, go on to Twitter and follow experts and SEO pages, they will keep you up to date with everything SEO-related.

Learn, Do, Repeat

Once you have completed all these steps, never stop learning. When you think you have mastered the basics, always try to upskill yourself, this is what makes the best SEO experts. Once you feel like you have learned everything you need to know, there is always more to learn. One piece of advice from us is to always upskill yourself and keep learning even when you think you have learned everything you need to know.

There you have it, our SEO basics. To read more about SEO, digital marketing, social media marketing, and more, go to our website here to give them a read.