Attracting Local Customers: Local SEO Strategies for Your Business

Note from the author: We’ve assumed that you know what SEO is. If you don’t, it stands for “Search Engine Optimisation”. You can find out more about what that is by clicking here. 

You’ve set up your business. You’ve got gorgeous signage, a fantastic environment and atmosphere within your business but you’re not getting as many customers as you thought you would. What’s gone wrong? 

In 2022, 98% of consumers used the internet to find out information about local businesses. Alongside this, it’s estimated that 42% of local searches involve clicks on the “Google Map Pack” (Your Google Business Profile). 

It’s reasonable to assume then, that you need to up your game when it comes to being found online locally. But how do you do that? That’s where we step in. This article has you covered with plenty of local SEO strategies to level up your local presence! 

What is Local SEO

Think of Local SEO as a digital “we’re open” sign. It’s the search engine equivalent of the old town criers, shouting about your business online to let people know you exist. 

Focusing on location-specific keywords such as “Coffee Shop Norwich” or “Kitchen Resprays in Manchester”, you are signalling to search engines that your business is relevant for local searches within that area.

This, alongside other quick-win local SEO strategies, will help to boost your local visibility. 

Why is Local SEO Important?

Simply, if 42% of your local area don’t know you exist, they won’t be able to find you. It’s worth noting, that figure is from 2022 – it will easily be above 50% in 2024 at time of publishing. That’s why effective local SEO strategies are more important than ever before. 

Imagine this: A potential customer in Manchester is searching for “best coffee shop near me.” If your coffee shop is optimised for local SEO, voila! You appear near the top, inviting them for a refreshing iced latte. Without local SEO, you’re just another needle in the digital haystack.

Action Points to Boost Your Local Visibility

1. Optimise Your Google Business Profile

All good local SEO strategies start with your Google Business Profile (formerly Google My Business) is the cornerstone of local SEO services. Here’s how to make it scream about you:

• Claim Your Listing: If you haven’t already, claim your business on Google.
• Complete Your Profile: Fill in every detail—business name, address, phone number, website, and business hours. (Don’t have a website? Click here to check out our small business website services!)
• Add Photos: Entice your customers in with pictures of your business, the products on sale or evidence of the services you offer. 
• Collect Reviews: Encourage satisfied customers to leave glowing reviews. Respond to them graciously, and address negative feedback promptly. 

2. Local Keywords are Your Best Friend

Use keywords that your local audience is likely to search for. Think “Manchester landscape gardener” or “Norwich window cleaner.” Sprinkle these keywords naturally throughout your website content, blog posts, and meta descriptions.

3. Consistent NAP (Name, Address, Phone Number)

Ensure that your business name, address, and phone number are consistent across all online platforms. This consistency builds trust with search engines and helps your local SEO efforts.

4. Create Local Content

Engage with your local community through your content. Write blog posts about local events, news, or collaborations with other local businesses. This not only boosts your local SEO but also positions you as a community player.

5. Get Listed in Local Directories

Submit your business to local directories like Yelp, TripAdvisor, and local chambers of commerce websites. These listings improve your online presence and increase the chances of appearing in local searches.

6. Mobile Optimisation

98% searches were made on a mobile phone between 2017-2024. With the majority of local searches happening on mobile devices, ensure your website is mobile-friendly. A seamless mobile experience can turn a casual browser into a loyal customer.

Wrapping Up

Local SEO isn’t just a buzzword digital marketers use to confuse you; it’s a powerful tool to attract local customers. Creating a robust local SEO strategy by optimising your Google Business Profile, using local keywords, maintaining consistent NAP information, creating local content, and ensuring mobile optimisation, you’ll set your business up for local success.

At Lumos Digital Marketing, we’re here to help businesses across the UK light up the local search results. Need more personalised local SEO services? Contact us today and let us help your business dominate your local area!

Further Reading: 

How to use Google Business Profiles for Local SEO

Strategies for Local SEO and Location-Based Marketing

The Ultimate Guide To Digital Marketing Strategies

SEO-No-You-Didn’t: 10 Ways Poor SEO Is Harming Your Business