Are you thinking about starting up a blog? We say do it!! Blogging is a good idea if it is something that you are...
How To Repurpose Old Content
Repurposing content can be a complete lifesaver at times, especially if you ever suffer from writer's block. What Are...
Our Favourite Marketing Campaigns Of 2022
2022 was a great year for marketing campaigns. We thought we would take a trip down memory lane and tell you all what...
Is Social Media Marketing Better For B2B or B2C Businesses?
Social media marketing works well for both kinds of businesses. Social media marketing is equally important to both...
What Makes A Good Content Writer?
What Is A Content Writer? A content writer is someone who specialises in producing content that is relevant and...
5 Steps To Building Your Personal Brand On Social Media
What Is A Personal Brand? A personal brand is a process of defining and promoting what you stand for. Your personal...
What Is Colour Psychology and How To Use It?
Colour psychology is the idea that there are emotional and psychological connections between colours and emotions....
What Makes A Good Digital Marketer?
Digital Marketing is a career that has been on the rise for the last couple of years. The good news is that if you are...
Keyword Research: Our Top Tip
What Is Keyword Research? Keyword research is the process of finding and searching for terms that people type into...
5 Brilliant Tips On How To Market Yourself Successfully
Being able to market yourself is an important life skill. You may not think that it is crucial right now, however it...
How To Use LinkedIn For Community Building
LinkedIn has always been a popular social media platform but over the past couple of years, many people and businesses...
How To Grow Your Instagram Organically
Instagram is currently one of the biggest social media platforms out there. A lot of business owners are now utilising...
6 Tips On How To Practice Your Copywriting Skills If You Work In Digital Marketing
If you are someone who works in digital marketing, then you know how important it is to have great copywriting skills....
Why Should You Consider Influencer Marketing?
Influencer marketing has become a huge part of everyone’s digital marketing strategy. It Is something that most...
The Ultimate Guide To Social Media Engagement
First things first, what is social media engagement? Social media engagement is the measurement of comments, likes,...
Tips On How To Re-Engage Your Audience
Sometimes we all go through a bit of a dry spell, where our engagement goes down on our social media pages and...
Case Study: A Revitalizing Story
Early last month we moved into a new office block as part of our next steps at Lumos Digital Marketing. Whilst moving...
Did You Know These 10 Digital Marketing Myths?
Digital marketing myths are not uncommon, we are here to help you to debunk these common myths. Digital marketing...
How To Use The Different Social Media Platforms For Digital Marketing
In today’s day and age, there are loads of social media platforms that you can use for digital marketing. However, how...
5 Great Ways In Which Machine Learning Can Enhance Digital Marketing
What Is Machine Learning? Machine learning is a form of artificial intelligence. Machine learning focuses on the use...