Conducting a SWOT analysis is a strategic exercise essential for any company aiming to thrive in a competitive market. This technique involves evaluating a company’s internal Strengths and Weaknesses, as well as external Opportunities and Threats. By systematically...
Are you interested in starting a career in marketing or digital marketing? It can be overwhelming when you know what you want to do career-wise but have no idea where to start. Why not start by looking at an online marketing course? Online marketing courses will teach...
What is a value proposition? Value proposition refers to a service or innovation, feature or product that are intended to make a company or brand more beneficial to its customers. You can use value propositions throughout your marketing strategy; however, most...
Should I market my law firm on social media? If yes, why, and how?? When you are working within a law firm. It is hard to know whether you should be marketing your business on social media. Our answer is YES! It would not hurt to market your brand on social media....
Create Original Content One way to get yourself started on a great path to a digital marketing career would be to produce, publish and promote your own original content. This is essential since a lack of originality is not something you want to hinder you from moving...