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Welcome to the Lumos Digital Blog—your hub for the latest insights and trends in digital marketing. Dive into expert analyses, case studies, and tips that can help you elevate your strategies. Stay informed and inspired as we explore the ever-changing world of digital marketing together.
2023 Digital Marketing Predictions
How are we in 2023 already? With it being the start of a new year, this means new digital marketing predictions for...
Our Favourite Marketing Campaigns Of 2022
2022 was a great year for marketing campaigns. We thought we would take a trip down memory lane and tell you all what...
Is Social Media Marketing Better For B2B or B2C Businesses?
Social media marketing works well for both kinds of businesses. Social media marketing is equally important to both...
What Makes A Good Content Writer?
What Is A Content Writer? A content writer is someone who specialises in producing content that is relevant and...
5 Steps To Building Your Personal Brand On Social Media
What Is A Personal Brand? A personal brand is a process of defining and promoting what you stand for. Your personal...
What Is Colour Psychology and How To Use It?
Colour psychology is the idea that there are emotional and psychological connections between colours and emotions....
What Makes A Good Digital Marketer?
Digital Marketing is a career that has been on the rise for the last couple of years. The good news is that if you are...
Keyword Research: Our Top Tip
What Is Keyword Research? Keyword research is the process of finding and searching for terms that people type into...
Top 10 Tips To Get Past Creative Blocks!
Getting past creative blocks can be a challenge, I am currently going through a creative block right now which is...
5 Brilliant Tips On How To Market Yourself Successfully
Being able to market yourself is an important life skill. You may not think that it is crucial right now, however it...
Autumn and Christmas Business Spotlight
Our Christmas business spotlight is here. Christmas is right around the corner and at Lumos we work with some...
How To Use LinkedIn For Community Building
LinkedIn has always been a popular social media platform but over the past couple of years, many people and businesses...
What Does An SEO Manager Do?
SEO stands for ‘Search Engine Optimisation.’ SEO is a skill that is used to improve the positioning and the appearance...
How To Grow Your Instagram Organically
Instagram is currently one of the biggest social media platforms out there. A lot of business owners are now utilising...
6 Tips On How To Practice Your Copywriting Skills If You Work In Digital Marketing
If you are someone who works in digital marketing, then you know how important it is to have great copywriting skills....
Why Should You Consider Influencer Marketing?
Influencer marketing has become a huge part of everyone’s digital marketing strategy. It Is something that most...
April Marketing News- Monthly Marketing News
Social Media Updates Elon Musk Becomes New Board Member For Twitter Elon Musk has taken a 9.2% share in Twitter which...
The Ultimate Guide To Social Media Engagement
First things first, what is social media engagement? Social media engagement is the measurement of comments, likes,...
March Marketing News- Monthly Marketing News
Social Media News Is Twitter Becoming A Podcast-Based Platform? It became known this month that Twitter is...
How To Learn The Basics Of SEO
SEO stands for Search Engine Optimisation. SEO is a set of exercises that you perform in order to improve the position...