Paid media measured on contribution, not vanity
Google, Meta and TikTok campaigns run on what they actually contribute, with the honesty to tell you when a channel has stopped earning its budget.
Everyone wants to judge a paid account in week two. It’s the worst possible time to judge it. We build accounts to scale without the efficiency collapsing, and we measure the thing that matters: incremental customers, not re-bought ones.
Account restructures
Most accounts we inherit are structured for the platform’s convenience, not yours. We rebuild them around your margins and your products.
Creative testing
Performance is downstream of creative. We run structured test programmes rather than guessing, and kill what doesn’t work fast.
Contribution-margin reporting
ROAS in isolation lies. We report contribution: what the spend actually added after cost of goods, not a flattering ratio.
Honest incrementality
We’ll tell you when paid is just re-buying customers you’d have got anyway, even when that means recommending you spend less.
The third month of a paid programme tells you everything. Month one is setup, month two is luck, month three is the first read you can trust.
Paid sits inside the one strategy, not next to it. We won’t pour budget into ads to paper over a leaking checkout or a list you’re not emailing. Sometimes the highest-return paid decision is to fix something else first.
See how the whole strategy works →Two openings. One call. Ten minutes to a straight answer.
We take 6 clients and there are currently two openings. Here’s exactly what happens when you get in touch.
30-minute fit call
With Andy or Nathan, not a sales rep. We’ll tell you within the first ten minutes if we’re not the right team.
Proposal
Named team, priority channels, a six-month outcome target, and what we’ll be honest about if it isn’t working.
30-day diagnostic
By day 30 you have a quarterly plan and the first set of measurable commitments you can hold us to.
No obligation, no follow-up sequence. We reply within one working day.