Online retail brand

The problem

An online retail brand competing directly with names several times its size, with the budgets and headcount to match. It needed three things at once: to win commercial search terms against those bigger players, to improve the return on its paid spend, and to fix site performance issues that were dragging on both user experience and search signals.

None of those move in isolation, which is exactly why a single connected approach beats three separate specialists pulling in different directions.

What we found

The brand was punching below its weight on organic despite having genuinely competitive products, and the paid account was returning a steady but unremarkable 3.5x. The site itself was part of the problem: slow pages were hurting conversion and sending weak signals to search at the same time. Every channel was being held back by the same underlying issues.

A slow site is not just a UX problem or an SEO problem. It’s the same problem wearing two hats, and it shows up in your ad returns too.

The approach

One strategy across search, paid and the site itself.

• A dedicated SEO strategy focused on high-value commercial terms, driving sales directly and pulling the brand above much larger competitors on the searches that convert.
• Took over Google Ads management, restructuring and optimising until ROAS climbed from a 3.5 monthly average to a steady 4 to 4.5.
• Took over WordPress management of the site, resolving Core Web Vitals issues so the pages were faster for customers and stronger for search.

The outcome

Higher, steadier returns on paid. Stronger organic positions against far larger rivals on the terms that matter commercially. And a faster, healthier website working for both the customer and the algorithm, rather than fighting both.

This is what “four channels, one strategy” looks like in practice: the site work made the SEO land harder, and the SEO made every pound of ad spend go further.